Monday, March 05, 2012
The Artist Project comes to an end.
Well, although I had an amazing weekend meeting some fantastic artists and gallery goers, I am glad it is over. Things I came away with were some amazing connections to other creators, many new contacts for promoting my work, big art fair experience, a new gallery in Toronto, and some publications interested in doing articles on my work.
Here's some advice I would give to artists who want to do a big art fair for the first time.
1. Do not get a big booth unless you have a big budget and a steady clientele who will follow you to the show. Start small so the financial risks do not ruin your weekend.
2. Helpers on move in and move out day are a must, however during the rest of the show you will probably be able to handle anything that comes your way as the other artists are all amazing at helping to cover you if you need to take a wee break.
3. Pack your own food and drink lots of water as it is important to keep up you energy and hydration during the long day without needing to leave your booth repeatedly.
4. Great signage and promotional materials are a must. I gave out more rackcards and business cards in four days than I have over the last two years. My large sign helped to engrain my website into their minds as well.
5. Don't count on sales as it takes time to build your presence in a new city / fair. Simply present your work in a professional way and smile or talk to everyone you can to be memorable not only as an artist but also as a person.